# Programmatic TV

Using software and data to transact or manage television advertising inventory.

Using software and data to transact or manage television advertising inventory.

## An example

A buyer uses a platform to arrange eligible streaming-TV placements within a campaign budget.

## Why it matters

Inventory can be traded through different agreements; programmatic TV is not always a real-time auction.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).