# Publisher

A business or person that operates content, an app or another experience with space for advertising.

A business or person that operates content, an app or another experience with space for advertising. An AI publisher is a publisher whose experience includes AI features such as a conversational assistant.

## An example

A news website sells article placements, while a travel assistant offers labeled hotel cards beside trip-planning answers.

## Why it matters

The publisher controls its interface and decides where advertising belongs.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [AI publisher](https://jolts.xyz/resources/glossary/ai-publisher)
- [Fill rate](https://jolts.xyz/resources/glossary/fill-rate)
- [No fill](https://jolts.xyz/resources/glossary/no-fill)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).