# Push notification

A message delivered through a device or browser notification service when the app is not necessarily open.

A message delivered through a device or browser notification service when the app is not necessarily open.

## An example

A shopping app sends an authorized delivery update to a device.

## Why it matters

Respect notification permission and user preferences, especially for promotional messages.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).