# Raw data

Records close to their collected form, before substantial summarization or transformation.

Records close to their collected form, before substantial summarization or transformation.

## An example

An event export includes recorded timestamps and campaign identifiers before weekly aggregation.

## Why it matters

Raw does not mean accurate, complete or safe to share. Keep access and retention proportionate to the need.


## Related terms
- [Analytics](https://jolts.xyz/resources/glossary/analytics)
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).