# Reattribution window

The period in which an eligible return can be credited to a re-engagement interaction.

The period in which an eligible return can be credited to a re-engagement interaction.

## An example

A provider accepts a return within seven days of a campaign click after the user meets its inactivity rule.

## Why it matters

This window differs from the inactivity period that makes a user eligible in the first place.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).