# Reattribution

Assigning an existing app user to a new eligible marketing source after a qualifying return.

Assigning an existing app user to a new eligible marketing source after a qualifying return.

## An example

A dormant user opens an app through a re-engagement campaign and receives a new attribution source.

## Why it matters

The inactivity and eligibility rules vary by measurement provider.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).