# Reinstall

Installing an app again after it was previously installed on that device or account context.

Installing an app again after it was previously installed on that device or account context.

## An example

Someone deletes a budgeting app and downloads it again a month later.

## Why it matters

A reinstall is not necessarily a new user. Store and measurement-provider definitions can differ.


## Related terms
- [Active user](https://jolts.xyz/resources/glossary/active-user)
- [Cohort](https://jolts.xyz/resources/glossary/cohort)
- [Lifetime value (LTV)](https://jolts.xyz/resources/glossary/lifetime-value)
- [Retention rate](https://jolts.xyz/resources/glossary/retention-rate)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).