# Ad relevance

How well an ad matches the current context and a person's stated needs.

How well an ad matches the current context and a person's stated needs.

## An example

A waterproof-jacket offer appears while someone compares clothing for a rainy hiking trip.

## Why it matters

Relevance is not permission to infer sensitive traits or override a publisher's eligibility rules.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Brand safety](https://jolts.xyz/resources/glossary/brand-safety)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).