# Remarketing

Marketing aimed at people who have previously interacted with a business.

Marketing aimed at people who have previously interacted with a business.

## An example

A retailer sends an authorized message to customers who previously bought a related product.

## Why it matters

The term is often used interchangeably with retargeting, but can include email and other direct follow-up.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Retargeting](https://jolts.xyz/resources/glossary/retargeting)
- [User acquisition (UA)](https://jolts.xyz/resources/glossary/user-acquisition)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).