# Retargeting

Showing eligible ads to people based on a previous interaction with a product or business.

Showing eligible ads to people based on a previous interaction with a product or business.

## An example

A campaign reaches permitted audiences who viewed a product but did not purchase.

## Why it matters

Honor consent, exclusions and frequency limits; do not keep advertising an item after a known purchase unnecessarily.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [User acquisition (UA)](https://jolts.xyz/resources/glossary/user-acquisition)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).