# Return on ad spend (ROAS)

Revenue attributed to advertising divided by the corresponding ad spend.

Revenue attributed to advertising divided by the corresponding ad spend.

## An example

A campaign with $2,000 in attributed revenue and $500 in spend reports a ROAS of 4, or 400%.

## Why it matters

ROAS excludes costs unless explicitly included and does not establish incremental profit.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).