# Search engine optimization (SEO)

Improving a website so search engines can discover, understand and present useful pages for relevant searches.

Improving a website so search engines can discover, understand and present useful pages for relevant searches.

## An example

A glossary uses crawlable links, clear titles and helpful explanations on stable URLs.

## Why it matters

More pages alone do not establish quality or guarantee rankings.

## Reference

[Google SEO starter guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide).


## Related terms
- [Generative engine optimization (GEO) and answer engine optimization (AEO)](https://jolts.xyz/resources/glossary/geo-aeo)
- [Landing page](https://jolts.xyz/resources/glossary/landing-page)
- [Owned media](https://jolts.xyz/resources/glossary/owned-media)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).