# Self-attributing network

An advertising platform that determines and reports attribution for activity within its own environment.

An advertising platform that determines and reports attribution for activity within its own environment.

## An example

A network matches a purchase against its own eligible ad interactions and returns a credited result.

## Why it matters

Reconcile overlapping claims and understand which data an independent measurement tool can verify.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).