# SKAdNetwork (SKAN)

Apple's framework for attributing eligible app advertising outcomes through privacy-preserving postbacks.

Apple's framework for attributing eligible app advertising outcomes through privacy-preserving postbacks.

## An example

A network receives a delayed attribution postback instead of a full identifiable click-to-purchase record.

## Why it matters

Interpret the applicable version, conversion windows and privacy limits. Check interoperability with AdAttributionKit for current implementations.

## Reference

[Apple SKAdNetwork documentation](https://developer.apple.com/documentation/storekit/skadnetwork).


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Device ID](https://jolts.xyz/resources/glossary/device-id)
- [Mobile measurement partner (MMP)](https://jolts.xyz/resources/glossary/mobile-measurement-partner)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).