# Smart banners

Context-aware banners that offer a relevant app action, often opening or installing an app.

Context-aware banners that offer a relevant app action, often opening or installing an app.

## An example

A mobile webpage presents an app banner linked to the corresponding content.

## Why it matters

Specify whether you mean Apple's Smart App Banner or another vendor's banner format.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Device ID](https://jolts.xyz/resources/glossary/device-id)
- [Mobile measurement partner (MMP)](https://jolts.xyz/resources/glossary/mobile-measurement-partner)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).