# Social commerce

Shopping activity that happens within or is directly supported by social platforms and interactions.

Shopping activity that happens within or is directly supported by social platforms and interactions.

## An example

A shopper discovers an item in a creator's post and buys through an available platform checkout.

## Why it matters

Disclose paid endorsements and distinguish platform orders from off-platform visits.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).