# Sponsored follow-up

A paid suggestion offered as a possible next step in a conversation.

A paid suggestion offered as a possible next step in a conversation.

## An example

After a planning answer, an app shows a labeled sponsored option to compare booking services.

## Why it matters

Keep the paid suggestion distinct from the user's own request and the assistant's independent guidance.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Conversational ads](https://jolts.xyz/resources/glossary/conversational-ads)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).