# Sponsored intelligence (SI)

A marketing label for paid brand information delivered through an AI experience.

A marketing label for paid brand information delivered through an AI experience.

## An example

An assistant displays an identified sponsor's offer beside a relevant answer.

## Why it matters

This is not a technical standard or proof of accuracy. Explain the actual ad format and disclose payment.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Conversational ads](https://jolts.xyz/resources/glossary/conversational-ads)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).