# Segmentation, targeting and positioning (STP)

A marketing framework for choosing customer groups, selecting whom to serve and explaining a product's value to them.

A marketing framework for choosing customer groups, selecting whom to serve and explaining a product's value to them.

## An example

A business identifies a segment of small publishers and positions its offer around their specific monetization needs.

## Why it matters

Use evidence about real customer needs rather than inventing personas to justify a predetermined message.


## Related terms
- [Analytics](https://jolts.xyz/resources/glossary/analytics)
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)
- [Raw data](https://jolts.xyz/resources/glossary/raw-data)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).