# Sub-publishers

Individual sites, apps or traffic sources represented through another seller or partner.

Individual sites, apps or traffic sources represented through another seller or partner.

## An example

A network report breaks delivery down by the underlying app identifiers it represents.

## Why it matters

Require enough source transparency to understand where ads appeared and investigate low-quality traffic.


## Related terms
- [Demand-side platform (DSP)](https://jolts.xyz/resources/glossary/demand-side-platform)
- [Inventory](https://jolts.xyz/resources/glossary/inventory)
- [Programmatic media buying](https://jolts.xyz/resources/glossary/programmatic-media-buying)
- [Supply-side platform (SSP)](https://jolts.xyz/resources/glossary/supply-side-platform)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).