# Synthetic audience

A simulated group of profiles or agents used to explore possible audience responses.

A simulated group of profiles or agents used to explore possible audience responses.

## An example

A team asks simulated customer profiles to critique draft ad copy before testing it with people.

## Why it matters

Simulations are hypotheses, not observed demand, real reach or representative customer research.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Conversational ads](https://jolts.xyz/resources/glossary/conversational-ads)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).