# Target rating points (TRP)

Rating points calculated for a specified target audience rather than the entire reference population.

Rating points calculated for a specified target audience rather than the entire reference population.

## An example

A television plan reports reach and frequency among its chosen age group.

## Why it matters

Name the target population and measurement source before comparing TRPs across plans.


## Related terms
- [Frequency](https://jolts.xyz/resources/glossary/frequency)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Reach](https://jolts.xyz/resources/glossary/reach)
- [Targeting](https://jolts.xyz/resources/glossary/targeting)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).