# Targeting

Choosing the conditions under which an ad is eligible to appear.

Choosing the conditions under which an ad is eligible to appear.

## An example

A buyer limits a campaign to relevant content categories and supported countries.

## Why it matters

Eligibility is not a guarantee of delivery. Targeting must respect permissions, law and platform policy.


## Related terms
- [Analytics](https://jolts.xyz/resources/glossary/analytics)
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)
- [Raw data](https://jolts.xyz/resources/glossary/raw-data)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).