# Third-party data

Information obtained from an organization outside the direct relationship being described.

Information obtained from an organization outside the direct relationship being described.

## An example

A buyer considers a licensed audience dataset from a separate data provider.

## Why it matters

Check provenance, permission and fitness for the intended use. Purchased data is not automatically usable.


## Related terms
- [Opt-in](https://jolts.xyz/resources/glossary/opt-in)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)
- [Raw data](https://jolts.xyz/resources/glossary/raw-data)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).