# Tracker

A tool, identifier or mechanism used to record and connect activity for measurement.

A tool, identifier or mechanism used to record and connect activity for measurement.

## An example

A campaign tracking link records permitted source information when someone visits a landing page.

## Why it matters

The term is broad. Explain what is collected, who receives it and how long it is retained.


## Related terms
- [Analytics](https://jolts.xyz/resources/glossary/analytics)
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)
- [Raw data](https://jolts.xyz/resources/glossary/raw-data)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).