# Trust graph

A graph of entities and relationships used by a system to represent evidence of trust or credibility.

A graph of entities and relationships used by a system to represent evidence of trust or credibility.

## An example

A system connects a seller with verified ownership records and known business relationships.

## Why it matters

The term has no universal scoring method. State the evidence and avoid treating a score as proof of honesty.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Conversational ads](https://jolts.xyz/resources/glossary/conversational-ads)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).