# Uninstalls

Removals of an app from a device, measured directly or estimated from available signals.

Removals of an app from a device, measured directly or estimated from available signals.

## An example

A measurement provider reports that some previously installed copies are no longer reachable.

## Why it matters

Uninstall detection may be delayed or incomplete. Do not equate every missing signal with a confirmed removal.


## Related terms
- [Active user](https://jolts.xyz/resources/glossary/active-user)
- [Cohort](https://jolts.xyz/resources/glossary/cohort)
- [Lifetime value (LTV)](https://jolts.xyz/resources/glossary/lifetime-value)
- [Retention rate](https://jolts.xyz/resources/glossary/retention-rate)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).