# Universal linking

Using Apple's verified website-to-app association so supported HTTPS links can open app content.

Using Apple's verified website-to-app association so supported HTTPS links can open app content.

## An example

A supported store link opens the installed iOS app at a product page.

## Why it matters

The associated domain and app must be configured correctly, with a useful web fallback.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Device ID](https://jolts.xyz/resources/glossary/device-id)
- [Mobile measurement partner (MMP)](https://jolts.xyz/resources/glossary/mobile-measurement-partner)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).