# User interface (UI)

The controls and screens through which someone uses a product.

The controls and screens through which someone uses a product.

## An example

An ad card presents a label, product name and destination button.

## Why it matters

Clear labels, keyboard access and predictable actions help people make informed choices.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).