# User journey

The sequence of steps a person takes toward a goal.

The sequence of steps a person takes toward a goal.

## An example

Someone asks for product advice, compares options and later completes a purchase.

## Why it matters

Journeys can cross sessions and devices; a single click rarely tells the whole story.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).