# View-through attribution (VTA)

Crediting an outcome to an earlier ad view when no qualifying click is required.

Crediting an outcome to an earlier ad view when no qualifying click is required.

## An example

A report credits a purchase made a day after a viewable ad exposure.

## Why it matters

A view followed by a purchase does not prove causation. Specify the view rule and attribution window.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).