# Virtual reality (VR)

An immersive digital environment experienced through equipment such as a headset.

An immersive digital environment experienced through equipment such as a headset.

## An example

A user explores a virtual product showroom.

## Why it matters

Plan for comfort, accessibility and clear separation of paid promotions from the surrounding experience.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).