# Web-to-app script

A website script that helps route visitors toward an app experience and measure eligible handoffs.

A website script that helps route visitors toward an app experience and measure eligible handoffs.

## An example

A mobile landing page offers an app-open link and passes permitted campaign context.

## Why it matters

Test fallbacks and consent. Scripts cannot guarantee app installation or reliable identity matching.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Device ID](https://jolts.xyz/resources/glossary/device-id)
- [Mobile measurement partner (MMP)](https://jolts.xyz/resources/glossary/mobile-measurement-partner)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).