# Web3

A broad label for internet products built around technologies such as blockchains, tokens or decentralized identity.

A broad label for internet products built around technologies such as blockchains, tokens or decentralized identity.

## An example

A game uses a blockchain to record ownership of a digital item.

## Why it matters

The label does not establish decentralization, privacy, security or a sound business model.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).