How it works
The right ad starts with the conversation.
Match advertiser goals with relevant context and publisher rules.
- 01
Understand the request.
Read the relevant context shared by the app.
- 02
Identify the intent.
Recognize the topic, goal and requirements.
- 03
Match an eligible ad.
Check relevance, campaign criteria and the app’s rules. If nothing fits, no ad is shown.
- 04
Return a sponsored placement.
Deliver a message, card or poll with a clear sponsor label.
