Skip to content

Advertising waterfall

Definition

A way of offering ad space to demand sources one after another until one fills it.

An example

An app asks its preferred buyer first, then tries a second buyer if there is no ad.

Why it matters

The order can affect revenue and loading time. Sequential offers are different from a simultaneous auction.

Your next opportunity is in the conversation.

Advertise your brand or monetize your AI app. Find your starting point.

Book a call