Your next opportunity is in the conversation.
Advertise your brand or monetize your AI app. Find your starting point.
Definition
The loss of customers, subscribers, revenue or active users over a stated period.
An example
If 10 of 100 opening subscribers cancel during a month, customer churn for that group is 10%.
Why it matters
Specify whether the measure is customer churn, revenue churn or inactivity; their denominators differ.