Skip to content

Cost per thousand impressions

Definition

The cost of 1,000 impressions. It is usually shortened to CPM.

This is also called cost per mille (CPM). Mille means one thousand.

An example

If a campaign spends $20 for 10,000 impressions, its CPM is $2.

Why it matters

Use the same impression definition when comparing prices. Visibility and relevance still matter.

Your next opportunity is in the conversation.

Advertise your brand or monetize your AI app. Find your starting point.

Book a call