Skip to content

First-price auction

Definition

An auction in which the eligible winner pays its winning bid under the auction's stated rules.

An example

A winning bid of $3 CPM clears at $3 CPM before separately specified fees.

Why it matters

Actual billing also depends on eligible events, fees and the exchange's contract.

Your next opportunity is in the conversation.

Advertise your brand or monetize your AI app. Find your starting point.

Book a call