Skip to content

Monthly active users (MAU)

Definition

The number of distinct users meeting an activity rule in a calendar month or stated rolling period.

An example

A service counts 5,000 users who completed a qualifying action during October.

Why it matters

Calendar-month and rolling thirty-day figures can differ. Label the window explicitly.

Your next opportunity is in the conversation.

Advertise your brand or monetize your AI app. Find your starting point.

Book a call