Skip to content

Over-the-top (OTT)

Definition

Audio or video delivered over the internet rather than through a traditional television distribution service.

An example

A person watches a streaming service on a phone or connected TV.

Why it matters

OTT is a delivery method and can include paid, free and ad-supported services.

Your next opportunity is in the conversation.

Advertise your brand or monetize your AI app. Find your starting point.

Book a call