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Generative engine optimization (GEO) and answer engine optimization (AEO)

Definition

Improving content so answer systems can find, understand and use it when responding to relevant questions.

An example

A publisher provides clear definitions, useful examples and crawlable pages with accurate source information.

Why it matters

These labels overlap and do not guarantee citations. Useful content and sound technical SEO remain the foundation.

Reference

Google guidance on AI features and websites.

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